MOST DUNKABLE MEAL - UBER EATS X POPEYES
With millions streaming basketball leading up to the NBA Playoffs, we created a unique delivery moment, elevating the at-home viewing experience. The Popeyes Most Dunkable Meal, a limited time exclusive to Uber Eats, was launched by the league’s two biggest rising stars, and best dunkers, Ja Morant and Anthony Edwards. Equipped with a custom sauce hoop, the meal brought the joy of dunking directly to your home.
ROLE Art Director & Copywriter
CLIEN: UBER EATS
AGENCY: KAMP Grizzly
DIRECTOR: Michael Johnson
SOCIAL LAUNCH
To tease the meal, we assembled a pre-game look that was worn by our stars as they entered the arena on gameday. The looks were shared across social by @leaguefits – the game’s authority on tunnel walk fashion.
SEEDING KIT
To drive PR and awareness we sent influencers and basketball fans the full meal,
the mini-sauce-holding-hoop, and in case things got too saucy, a bib.
