Gatorade came to us with a problem: the sports drink category had become a cesspool of misinformation, hype, and inferior hydration pretending to be good enough. So, we took inspiration from old-school PSAs and made one of our own—a dry, deadpan warning starring Damian Lillard, directed by the legendary Neal Brennan. And obviously, we had to sneak in a cameo from the king of the ’yak himself, Shannon Sharpe.