Football culture in America is bigger than waking up early for a pint, although that is definitely part of the illness.

Premier League wanted to connect with U.S. fans in a way that felt local, real, and bigger than match coverage. We used Complex News as the vehicle to tell those stories through the communities, rituals, style codes, and city-specific scenes helping grow the game in America.

Miami kit culture. NYC pickup football. NFL players stepping into Anfield. Real fandom, not forced fandom.